PinnedJoni WestVideo Marketing: Why Do You Do What You Do?Are you in the process of planning a marketing video for your business, but struggling with content? Deciding what to include in a short…6 min read·Feb 8, 2023----
PinnedJoni WestVideo Marketing: What Do You Do?It’s hard to figure out what to say in your marketing videos, especially if you’re trying to produce content yourself without the help of a…4 min read·Jun 21, 2021----
PinnedJoni WestFour Questions to Answer in Your Web VideosSometimes, people don’t buy products. Instead, they buy stories. Depending on who you ask, it may be exclusively stories that people are…5 min read·May 17, 2021----
PinnedJoni WestVideo Marketing: Who Are You?One of the biggest challenges that organizations face when they set out to create video marketing content is this: “What do I put in it?”5 min read·May 21, 2021----
Joni WestDownsizing: MisunderstoodWe’re meant to criticize Paul for fully buying the pitch of downsizing as a lifestyle, including the part about saving the world…12 min read·Feb 6, 2024----
Joni WestBlack Holes and CollaborationsWe had substantial evidence of black holes’ presence, but visual detection eluded us.5 min read·Nov 2, 2023----
Joni WestBe a DirectorOne of my favorite quotes about filmmaking comes from Hollywood director James Cameron:4 min read·Sep 19, 2023----
