PinnedJoni WestVideo Marketing: Why Do You Do What You Do?Are you in the process of planning a marketing video for your business, but struggling with content? Deciding what to include in a short…Feb 8, 2023Feb 8, 2023
PinnedJoni WestVideo Marketing: What Do You Do?It’s hard to figure out what to say in your marketing videos, especially if you’re trying to produce content yourself without the help of a…Jun 21, 2021Jun 21, 2021
PinnedJoni WestFour Questions to Answer in Your Web VideosSometimes, people don’t buy products. Instead, they buy stories. Depending on who you ask, it may be exclusively stories that people are…May 17, 2021May 17, 2021
PinnedJoni WestVideo Marketing: Who Are You?One of the biggest challenges that organizations face when they set out to create video marketing content is this: “What do I put in it?”May 21, 2021May 21, 2021
Joni WestThe Haunting Legacy of William CastleThe underrated Castle invented physical props & systems that gave theater audiences a shared horror experience that was also participatory.Oct 14Oct 14
Joni WestThe Best Creative Advice EverWhen you simply aim to make each project suck less than the one before it, you set an an attainable goal and manageable expectations.May 22May 22
Joni WestDownsizing: MisunderstoodWe’re meant to criticize Paul for fully buying the pitch of downsizing as a lifestyle, including the part about saving the world…Feb 6Feb 6
